A test pitch of my ‘Energy Ponds’ business concept

I am returning to a business concept I have been working on for many months, and which I have provisionally labelled ‘Energy Ponds’. All that thinking about new economic solutions for a world haunted by insidious pathogens – no, not selfie sticks, I am talking about the other one, COVID-19 – pushed me to revisit fundamentally the concept of Energy Ponds, and you, my readers, you are my rubber duck.

The rubber duck (Latin: anas flexilis), also known as bath duck (anas balneum) is a special semi-aquatic avian species, whose valour I know from my son, IT engineer by profession. Every now and then, he says, on the phone: ‘Dad, focus, you are going to be my rubber duck’. The rubber duck is an imaginary animal. It feeds on discursive waters. You talk to it in order to get your own thoughts straight. When I am my son’s rubber duck, he explains me some programming problems and solutions, he checks if I understand what he says, and when I test positive, it means that he can get the message across to any moderately educated hominid.

I am going to proceed along the path of discursive equilibrium, in a cycle made of three steps. First, I will try to describe my idea in 1 – 2 sentences, in a simple and intelligible way. Then, I develop on that short description, with technical details. In the third step, I look for gaps and holes in the so-presented concept, and then I go again: short description, development, critical look etc. I think I will repeat the cycle until I reach the Subjective Feeling of Having Exhausted the Matter. Nelson Goodman and John Rawls proposed something slightly similar (Goodman 1955[1]; Rawls 1999[2]): when I talk long enough to myself, and to an imaginary audience, my concepts sharpen.   

Here I go. First attempt. I synthesize. The concept of ‘Energy Ponds’ consists in ram-pumping water from rivers into retentive, semi-natural wetlands, so as to maximize the retention of water, and, in the same time, in using the elevation created through ram-pumping so as to generate hydroelectricity. At the present stage of conceptual development, ‘Energy Ponds’ require optimization at two levels, namely that of adequately choosing and using the exact geographical location, and that of making the technology of ram-pumping economically viable.  

I develop. We are increasingly exposed to hydrological effects of climate change, namely to recurrent floods and droughts, and it starts being a real pain in the ass. We need to figure out new ways of water management, so as to retain a maximum of rainwater, whilst possibly alleviating occasional flood-flows. Thus, we need to figure out good ways of capturing rainwater, and of retaining it. Rivers are the drainpipes of surrounding lands, whence the concept of draining basin: this is the expanse of land, adjacent to a river, where said river collects (drains) water from. That water comes from atmospheric precipitations. When we collect water from rivers, we collect rainwater, which fell on the ground, trickled underground, and then, under the irresistible force of grandpa Newton, flew towards the lowest point in the whereabouts, that lowest point being the river.

Thus, when we collect water from the river, we collect rainwater, just drained through land. We can collect it in big artificial reservoirs, which has been done for decades. An alternative solution is to retain water in wetlands. This is something that nature has been doing for millions of years. We have sort of a ready-made recipe from. Wetlands are like sponges covered with towels. A layer of spongy ground, allowing substantial accumulation of water, is covered with a dense, yet not very thick layer of shallowly rooted vegetation. That cover layer prevents the evaporation of water.  

Now, I go into somehow novel a form of expression, i.e. novel for me. The age I am, 52, I have that slightly old school attachment to writing, and for the last 4 years, I have been mostly writing on my blog. Still, as a university professor, I work with young people – students – and those young people end up, every now and then, by teaching me something. I go more visual in my expression, which this whole written passage can be considered as an introduction to. Under the two links below, you will find:

  1. The Power Point Presentation with a regular pitch of my idea

That would be all in this update. Just as with my other ideas, in the times we have, i.e. with the necessity to figure out new s**t in the presence of pathogens, you are welcome to contact me with any intellectual contribution you feel like supplying.  

If you want to contact me directly, you can mail at: goodscience@discoversocialsciences.com .


[1] Goodman, N. (1955) Fact, Fiction, and Forecast, Cambridge, Mass., Harvard University Press, pp. 65–68

[2] Rawls J. (1999) A Theory of Justice. Revised Edition, President and Fellows of Harvard College, ISBN 0-674-00078-1, p. 18

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